At the start of creating our poster we decided to include lots of red which would link to our poster and the common themes. However, as we developed our ideas we kept adding more effects and images. For example we felt the blood splats would be effective as it it's another convention of horror. By doing this our poster has developed and is now filled with not only hints at our trailer to attract our target audience but also the connotations will make any horror lovers attracted to the film.